2014 Channels Lead Management Marketing 
SBI Growth
DECEMBER 2, 2013
As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. It’s a solid marketing plan with an agile process approach.
Score More Sales
DECEMBER 23, 2013
CRM: Your CRM system will have to do’s for you (assuming you are setting next actions in your CRM system) – if not, START THIS in 2014. There is an easier way now – all leads in CRM. Inbound: Your inbound marketing program, if you use one, will offer you insight as well. Increase Opportunities. Expand Your Pipeline.
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SBI Growth
SEPTEMBER 4, 2013
Your marketing strategy is not just about making the number this year. Great CMO’s set a strategy to make the number in 2014 and beyond. As the CMO you’ve done everything you can without the use of marketing automation. You now have the support of the CEO to modernize the marketing organization. Why would they?
SBI Growth
OCTOBER 28, 2013
He’s facing the extraordinary pressure of leading a Marketing organization at a firm poised to go public. They constantly prepare to meet tomorrow’s buyer behavior and marketing demands. The demands for the CMO keeping pace with the market require constant recalibration. Background. 5 Key Priorities.
No More Cold Calling
SEPTEMBER 18, 2014
The newly-released “ 2014 10th annual Lead Management & Social Engagement ” report uncovered an emerging trend in B2B sales this year: social engagement. reaching out to individuals with offers and follow-ups) is different than social marketing (i.e., Social selling (i.e.,
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