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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. Acquire campaigns focused on new logo acquisition within a specific vertical, channel or region. When you apply this approach to affiliates, partners or your sales channel the same concepts apply. There are many components to a solid marketing plan.

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9 Steps to Boost Sales in 2014 Part 2 Planning

Score More Sales

CRM: Your CRM system will have to do’s for you (assuming you are setting next actions in your CRM system) – if not, START THIS in 2014. The post 9 Steps to Boost Sales in 2014 Part 2 Planning appeared first on Score More Sales. This directly helps you set up new calls and contacts. Increase Opportunities. Expand Your Pipeline.

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Video: Combating Chaos in Channel Sales with CPQ

Cincom Smart Selling

As a channel manager, you know that your indirect sales channel can be an excellent source of revenue. Unfortunately, it can also introduce new elements of chaos into your organization that extend beyond the channel management team. So what’s a manager to do? Channel Challenges.

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Top 10 Priorities for the CMO Going Public

SBI Growth

We have included his insight as part of our 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what Doug and other forward-thinking executives are doing to make the number in 2014. Doug recently shared his Top 10 Marketing priorities with SBI.

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Top 10 Priorities for the Newly Hired CMO

SBI Growth

Great CMO’s set a strategy to make the number in 2014 and beyond. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what top companies are doing to make the number in 2014. Your marketing strategy is not just about making the number this year.

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The Secret to Making Sales Process Stick

SBI Growth

Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Are you trying to implement a new lead management program? When something works what are the channels to disseminate that information? What are the mobile channels that you will use to broadcast success?

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Forget Social Selling—Try Social Engagement

No More Cold Calling

The newly-released “ 2014 10th annual Lead Management & Social Engagement ” report uncovered an emerging trend in B2B sales this year: social engagement. By sharing information, ideas, solutions, and even referrals with our clients and prospects, we become trusted resources. CSO Insights agrees with me.