SBI Growth

DECEMBER 16, 2013

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Additionally, there must be 100% synergy between the sales and marketing strategies. Too often, the sales and marketing leaders work in siloes. Sit down with your sales counterpart and talk through each other’s 2014 goals.

Outsourcing Services 281

Outsourcing Services Strategy Buyer Persona Lead Rank 281

SBI Growth

JULY 25, 2013

Have you started thinking about 2014? Want to know what your peers are planning for in 2014? Identify the total available market for a company’s product or service. If you cannot run effective campaigns, you will be hard-pressed to generate leads for the sales force. If not, you should be. TECHNOLOGY.

Outsourcing Services 257

Outsourcing Services Lead Rank Buyer Persona Lead Scoring 257

Customer Centric Selling

AUGUST 2, 2013

Sales Training Article: Is Your Team Ready for 2014? By George de los Reyes, Sales Benchmark Index (SBI) Image courtesy of Danilo Rizzuti at FreeDigitalPhotos.net Have you started thinking about 2014? Want to know what your peers are planning for in 2014? A lead development rep (LDR) is not a sales rep either.

Outsourcing Services 45

Outsourcing Services Training Lead Rank Buyer Persona 45

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. Information comes from your sales team, your website and your press releases. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

SBI

OCTOBER 22, 2014

If you are a database marketer like me, you are thrilled that the tool vendors are now embedding proven analytics. Outsourcing to tools like these make the life of a marketer good. FullCircleCRM ( fullcirclecrm ) provides a native Salesforce solution and removes any and all data disconnects between sales and marketing metrics.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Zoominfo

JULY 11, 2018

Content marketing services revenue is expected to reach $50 billion in 2019, up from $26.5 billion in 2014 ( source ). Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). 51% of B2B marketers can prove how content marketing has increased sales ( source ).

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Zoominfo

JULY 21, 2019

Content marketing services revenue is expected to reach $50 billion in 2019, up from $26.5 billion in 2014 ( source ). Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). 51% of B2B marketers can prove how content marketing has increased sales ( source ).

Top of Funnel 100

Top of Funnel B2B Marketing Social Media 100