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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. CEO''s don’t accept activity reports from Sales leaders without revenue results. Expectations of marketing accountability have increased to the level expected of sales performance. Quantity of Sales Qualified Leads delivered to Sales (Leads).

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How to Build your 2014 Marketing Strategy

SBI Growth

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Additionally, there must be 100% synergy between the sales and marketing strategies. Too often, the sales and marketing leaders work in siloes. Sit down with your sales counterpart and talk through each other’s 2014 goals.

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Is Your Team Ready for 2014?

SBI Growth

Have you started thinking about 2014? Want to know what your peers are planning for in 2014? If you cannot run effective campaigns, you will be hard-pressed to generate leads for the sales force. Lead Management – Someone who form-fills isn’t a sales-ready lead. If not, you should be. TECHNOLOGY.

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A Case Study on Bridging the Sales and Marketing Gap

Sales and Marketing Management

Issue Date: 2014-07-23. Teaser: SnapRetail, a marketing automation solution provider for independent store owners, struggled with what many companies face – a sales and marketing disconnect. Read about the fix. Read about the fix. read more'

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Sales Training Article: Are You Ready for 2014?

Customer Centric Selling

Sales Training Article: Is Your Team Ready for 2014? By George de los Reyes, Sales Benchmark Index (SBI) Image courtesy of Danilo Rizzuti at FreeDigitalPhotos.net Have you started thinking about 2014? Want to know what your peers are planning for in 2014? A lead development rep (LDR) is not a sales rep either.

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14 Marketing Automation Benefits for 2014

SugarCRM

[button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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7 Steps to Build Your Lead Gen Machine

SBI Growth

I have never spoken to a sales leader who didn’t ask for more qualified leads. Leads fuel the revenue engine. Yet most organizations struggle to generate truly sales-ready leads. In this post I want to walk you through the 7-steps to building a lead generation machine. Who is my ideal customer?

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