Remove 2015 Remove GoldMine Remove Prospecting Remove Vendor
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Follow the Money: The Primary Responsibility for CMOs

Pointclear

Managing demand – lead management is getting more attention because of the explosion of vendors now saying they’re in the business of lead management. This ‘follow the money’ subject has been addressed in an SLMA radio program with a guest appearance by Paul Petersen, the GM/VP of Goldmine. Bibliography.

ROI 100
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How AI and Machine Learning are Changing Sales Automation

Showpad

In short, with Sales automation tools, your reps will spend more time closing deals and generating revenue than they do prospecting or talking to leads with no real purchasing intent. . Never misinterpret prospect intent or chase opportunities that may bear no fruit. times more likely to expect notable profit-margin growth.