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Follow the Money: The Primary Responsibility for CMOs

Pointclear

Managing demand – lead management is getting more attention because of the explosion of vendors now saying they’re in the business of lead management. This ‘follow the money’ subject has been addressed in an SLMA radio program with a guest appearance by Paul Petersen, the GM/VP of Goldmine. Bibliography.

ROI 100
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How AI and Machine Learning are Changing Sales Automation

Showpad

According to Gartner, the number of enterprises implementing AI software grew an astonishing 270 percent between 2015 and the beginning of 2019. . With AI, granularity is no longer “the boring fine print”; it’s the goldmine. In fact, many companies have prioritized integrating such Sales automation tools.