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Follow the Money: The Primary Responsibility for CMOs

Pointclear

It happens also to be one of the four primary duties for Chief Marketing Officers. However, if you have ‘Marketing’ in your title, regardless of what it’s attached to, these are your ultimate responsibilities, and ‘following the money’ is the subsequent proof of your existence. Does Marketing wanna follow the money?

ROI 100
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How AI and Machine Learning are Changing Sales Automation

Showpad

Sales and Marketing teams are realizing significant advantages thanks to cutting-edge systems that can shorten the sales cycle and automate menial processes that save precious time and capital resources. . Far from creating an entirely robotic sales force, though, AI and ML can empower your Sales and Marketing staff to achieve more.