What is Intent Data & How Can You Use It?
LeadBoxer
OCTOBER 3, 2019
Forrester claims that 68% of B2B buyers research by themselves , a significant increase from 53% in 2015. Even before signing up for a free trial of the software that might solve their problem, your lead is probably researching their pain point and weighing multiple options. However, not all bad press is a sign to stay away.
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