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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. Rebecca is a Sr.

Lead Rank 122
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How B2B Buyers Search for Tech Solutions

Tenfold

You can be sure they will use these access and mobility tools in B2B research and recommendations. 76 percent of these say that they will include content marketing allocation by 2015. It is at the core of your lead nurturing programs, and online and social media engagements. The Multiple-Channel B2B Buyer.

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What is Intent Data & How Can You Use It?

LeadBoxer

The same is true of B2B leads and target accounts. Forrester claims that 68% of B2B buyers research by themselves , a significant increase from 53% in 2015. Even before signing up for a free trial of the software that might solve their problem, your lead is probably researching their pain point and weighing multiple options.

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Top 3 Lessons in Selling from the Post Office ? Score More Sales

Score More Sales

Postal Service must reduce its operating costs by $20 billion by 2015 in order to return to profitability,” said David Williams, vice president of network operations at the US Postal Service, in a prepared statement. She focuses on process, tools, and inspiration – all necessary pieces of business building. Sales Tools.

Lead Rank 153
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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)

Pointclear

The marketing word of the year is Nurture. Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Of the few companies that do try to incorporate nurturing programs—well, let’s just say they could use some help. So they began to sell follow-up as a tool to mix with mail.