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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. Before the boom, buyer personas were defined as researched and modeled representations of who buyers are, including their goals and how those goals drive their buying decisions. Invest in great content.

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The Ultimate Lead Generation Guide

LeadFuze

It involves obtaining traffic, getting audience information and nurturing qualified leads that fit your buyer persona. In a 2016 survey, it was discovered that 48% of businesses said that most leads require a long lead generation cycle before they finally make up their mind. Understanding Buyer Persona.

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The Ultimate Guide to Real Estate

Hubspot Sales

Historically, clients have found their listing agents through personal recommendations or a local advertisement in a newspaper or flyer. Nowadays, some sellers find their agents through online means, like social media, online advertisements, or sites like Zillow or Trulia. Paid Advertisements. Local Advertising.