2016 Advertising Marketing Trade Show 
Bernadette McClelland
JANUARY 15, 2017
What has changed though is what we are selling, and how we now go to market. But today, what we are really selling is change and that takes more than us just knowing our product specs, our pricing and our place in the market – the lines have blurred. Marketing has also impacted the sales landscape.
Hubspot Sales
JANUARY 31, 2018
10) Treating Marketing like second-class citizens. 2018 is the year you need to realize you are only as good as your marketing department. I recommend finding three marketers on your team and taking them to lunch. Marketing can help you hit your number, but they need your help. Call your closed-lost accounts from 2016.
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