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Mobile Tours Can Replace Flagging Trade Shows

Sales and Marketing Management

Author: Steve Randazzo Once upon a time, trade shows were deemed the kings of B2B marketing events. Today the fairytale-like success of trade shows has dwindled, and the shows seem more like a hassle. Others, like the Food Marketing Institute show in Chicago, have disappeared entirely.

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How To Set Your Exhibition’s Objectives

Sales and Marketing Management

Issue Date: 2016-12-05. Teaser: Trade show exhibition remains an effective marketing strategy, but only when preparation is incorporated into the plan. Trade show exhibition remains an effective marketing strategy, but only when preparation is incorporated into the plan. Author: Reno Macri.

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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts!

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Marketing strategies from the Grateful Dead

Sales and Marketing Management

Walton’s comments were written for the foreword of “Marketing Lessons from the Grateful Dead,” by David Meerman Scott and Brian Halligan. Fellow Deadheads, Meerman is the author of “The New Rules of Marketing and PR” and Halligan is CEO and cofounder of marketing software behemoth HubSpot. Build a diverse team.

Lead Rank 149
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Millennials are not from Mars

Sales and Marketing Management

Issue Date: 2016-11-01. You can’t pick up a magazine (we’re guilty) or attend a trade show these days without running into yet another discussion on the likes and dislikes of people born between 1982 and 2002 (the officially unofficial definition of millennials). Author: Paul Nolan. read more

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16 Technology Trends Shaping eCommerce in 2020

Hubspot Sales

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. Businesses have had to evolve quickly with trade shows, events, and in-person sales meetings being canceled for the foreseeable future, likely throwing a wrench in many 2020 sales and marketing strategies.

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Remote Selling Viewpoints: Easy Content Management & Virtual Presentations

SBI

Filip : Undoubtedly, the pandemic has inspired creativity and ingenuity in sales and marketing teams across the globe. Our clients would previously employ face to face meet ups, trade shows, and other more direct communication to facilitate sales. We’ve observed that a few clients have taken a different approach. Linkedin.