Sales and Marketing Management

MARCH 26, 2018

Author: Steve Randazzo Once upon a time, trade shows were deemed the kings of B2B marketing events. Today the fairytale-like success of trade shows has dwindled, and the shows seem more like a hassle. Others, like the Food Marketing Institute show in Chicago, have disappeared entirely.

Trade Show 180

Trade Show Decision Maker Travel Hotels 180

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

SBI

SEPTEMBER 23, 2021

Filip : Undoubtedly, the pandemic has inspired creativity and ingenuity in sales and marketing teams across the globe. Our clients would previously employ face to face meet ups, trade shows, and other more direct communication to facilitate sales. That information is rarely communicated in a straightforward way. Linkedin.

Collateral 87

Collateral Face-to-face Sales Enablement Trade Show 87

Bernadette McClelland

JANUARY 15, 2017

What has changed though is what we are selling, and how we now go to market. But today, what we are really selling is change and that takes more than us just knowing our product specs, our pricing and our place in the market – the lines have blurred. Prospects and customers either answered the phone (or pager) or their PA did.

Telemarketing 150

Telemarketing Lead Rank Margin Retail 150

Hubspot Sales

JANUARY 31, 2018

If you’re still cold calling prospects and think it’s a great way to generate new opportunities, stop selling now. Of course, you still need to do call prospecting, and in this scenario, warm calling is the way to go. As a result, salespeople had a bit more flexibility in what they could say to their prospects. Cold calling.

Cold Calling 145

Cold Calling Social Media Inbound Face-to-face 145

Hubspot Sales

AUGUST 15, 2018

When a salesperson sends a message to a lower-level prospect, they can afford to try a stronger ask at first and then tweak it or scale back as necessary. But in 2016, executive assistants are extraordinarily competent in a plethora of areas, and their duties extend far beyond administrative tasks. End of job description.

Decision Maker 98

Decision Maker Call-back ROI Scale 98

Zoominfo

JUNE 3, 2021

The main distinction between the two is that Outside reps travel off-site to build trust face to face with prospects, while Inside reps use technology to sell from an office or home base. Voice Over Internet Protocol (VoIP) came into mainstream use between 2010 and 2016. In 2019, the global virtual events market was valued at $77.98

Outside Sales 147

Outside Sales Face-to-face Travel Lead Rank 147