5 Reasons Why Account-Based Marketing Gives Better ROI
LeadFuze
JUNE 3, 2021
It means you’re targeting your prospects with your content and offers only if they are highly relevant to their needs. You’ll have an account for each prospect, and you’ll treat it as an individual market, crafting a specific marketing message to target it. SiriusDecisions conducts a yearly survey to evaluate the state of ABM.
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