[Part 3] Execute on Account-based Marketing: Value Selling to Stakeholders at Key Accounts
LeveragePoint
SEPTEMBER 21, 2018
Account-specific Value Propositions can and should become a Business Case to Buy for decision-makers in the account. But B2B buying decisions are usually a political process based on input from a number of individual stakeholders within the account. Addressing a target account as a whole with relevant content is essential.
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