Sales Talk for CEOs: Product CEO or Sales CEO? Why You Need to Get It Right with Catherine Dahl (S3:E3)
Alice Heiman
JULY 28, 2022
With the right sales leader in place and the sales machine turned on, Beanworks went from half a million Canadian in revenue in 2017 to 8 million Canadian in 2021. After partnering with Sage, Catherine demonstrated her knowledge of the pain points and product through speaking and educating customers. 4:39] Getting ready to go global.
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