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Getting Independent Reps and the Manufacturer on the Same Team

SugarCRM

“The people we sell to don’t buy our product,” Avi Barr, national sales manager at ASI during his presentation at SugarCon 2017. ASI sells through distribution, which is most of the time a captured audience. Outlining a detailed program for training and adoption. Its reps spend a lot of their time with distributors.