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Getting Independent Reps and the Manufacturer on the Same Team

SugarCRM

“The people we sell to don’t buy our product,” Avi Barr, national sales manager at ASI during his presentation at SugarCon 2017. Getting sales reps on board with standard methodologies is a challenge for any business in any industry. ASI (American Specialities, Inc.), Its reps spend a lot of their time with distributors.