Market Expansion: Three Approaches for Companies Looking to Grow
Zoominfo
DECEMBER 21, 2020
We’re bringing competition into the market ,” Mike Sievert, T-Mobile’s CEO, said during an earnings call in August. Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020. T-Mobile saw this opportunity with the aforementioned Sprint purchase.
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