Market Expansion: Three Approaches for Companies Looking to Grow
Zoominfo
DECEMBER 21, 2020
Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020. It’s not an acquisition simply to sell more apparel ,” Lululemon CEO Calvin McDonald told CNBC. “We In Kustomer’s case, that market was enterprise firms. We think that will be a byproduct.”.
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