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Here’s Where Your GTM Strategy Is Failing

Zoominfo

So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Even though we knew penetrating a market meant we could not necessarily follow traditional processes to create top of the funnel demand,” Cooper continued.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019 Take Atlatl Software , a ZoomInfo customer that was trying to capture customers in an unestablished market. Let’s review. We want to hear your story.