article thumbnail

Here’s Where Your GTM Strategy Is Failing

Zoominfo

So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Advertising: An important metric to keep in the back of your mind when thinking about advertising is ROAS (return on ad spending). Let’s review.

article thumbnail

Here’s Where Your GTM Strategy Is Failing

Zoominfo

So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019 Take Atlatl Software , a ZoomInfo customer that was trying to capture customers in an unestablished market. Let’s review. We want to hear your story.