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Here’s Where Your GTM Strategy Is Failing

Zoominfo

So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. Let’s review. Refine Your Ideal Customer Profile.

article thumbnail

Here’s Where Your GTM Strategy Is Failing

Zoominfo

So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019 Take Atlatl Software , a ZoomInfo customer that was trying to capture customers in an unestablished market. Let’s review. Although, we certainly tried.