Remove 2023 Remove Advertising Remove Direct Mail Remove Study
article thumbnail

The Difference Between Lead & Prospect in Sales

Apptivo

The source of these leads varies, with some coming from advertisements, trade shows, direct mailings, and even word-of-mouth. Relevant content Engage the readers by offering personalized content such as industry-specific articles, intriguing case studies, and useful resources. Lead Vs Prospect: what’s the difference?

article thumbnail

The Role of Social CRM in Optimizing Digital Customer Engagement

Apptivo

Here’s a breakdown of the key differences between traditional CRM and social CRM: Scope Traditional CRM focuses on managing customer contacts and relationships via traditional techniques such as phone calls, emails, face-to-face meetings, and direct mail.

CRM 52