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How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024. In 2023 we certainly saw some softness in B2B purchasing.

Ideal Customer Profile 45
Ideal Customer Profile Lead Rank Demand Generation Agencies B2B 45
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How to Build An All-Star Go-to-Market Team

Highspot

FEBRUARY 29, 2024

Here’s what your marketing could look like: Marketing Manager Responsibilities: Develops and executes the marketing strategy, including positioning, messaging, and promotional campaigns. Works closely with the sales team to generate demand and create brand awareness. Ensures consistent messaging across all touchpoints.

Marketing Qualified Lead 52
Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52
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