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How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024. In 2023 we certainly saw some softness in B2B purchasing.