Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

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Ideal Customer Profile Lead Rank Demand Generation Agencies B2B 45

Highspot

FEBRUARY 29, 2024

Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success. Ensures consistent messaging across all touchpoints.

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Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Mindtickle

MAY 16, 2024

In this post, I will highlight three new capabilities being announced as part of Mindtickle’s Spring 2024 product announcement , designed to help your sellers do their jobs more easily today. #1. That’s why Mindtickle puts the content sellers need front and center in the most used tools.

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Hiring Demand Generation Targets Demand Generation Webinar Metrics 52