Marketing KPIs are changing. Here’s why.
Zoominfo
APRIL 20, 2022
By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. “Looking at account-based marketing metrics, such as target account progression, is a much more aligned approach,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. In 2020, that figure was down to 47%.
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