2018 B2B Email subject lines: What’s Hot, What’s Not
DiscoverOrg Sales
AUGUST 28, 2018
XX email marketing trends you must know” This email subject line from Sumo got a 64% open rate by teasing a new trend. How to [set up an ABM strategy]” … or whatever the content is. This example from Constant Contact leverages numbers to include a deadline – and a sense of urgency, without sounding spammy.
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