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B2B Marketing Guide

OutboundView

B2B Marketing and Sales teams need to be testing things like outbound marketing, paid advertising, PR, events, etc. They hire outside salespeople before they truly know their customer. They hire five inside sales reps before they have the tools and processes to make inside sales successful.

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Inbound or outbound sales—which one should you focus on?

Close.io

With inbound, it’s the prospect that starts the sales process, while with outbound, it’s a sales rep that contacts the prospect first. With inbound, the prospect does the searching, the reading of an article, the attending of a webinar, or the scheduling of a free consultation call. What’s the right choice for your company?

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38 Most Dynamic Women in Sales (The 2019 Edition)

Sales Hacker

There are tons of roundup articles about top women sales leaders. Most of the time, somebody does a LinkedIn search for “sales leader,” chooses the top 15 profiles with the most followers, and calls it a day. What about the amazing sales leaders who aren’t well-known already? Sales Expert and Coach.

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