How to Check the ROI of Your ABM Strategy
Sales Hacker
JULY 15, 2021
The ABM approach supercharges growth whether you are in enterprise B2B, B2C commerce, or a SaaS affiliate marketer. Paid advertising drives ABM. Important paid advertising metrics cover: Impressions: This is the number of times your ad has been displayed. In ABM, tech tools eat up about 20% of the total budget.
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