The Pipeline

MAY 4, 2011

Stored in Attitude , Business Acumen , Communication Strategy , Proactive , Prospecting , Sales 2.0 , Sales Tool , Sell Better , Success , Video , e-mail , execution. Sales Tool. White Paper. The Pipeline Renbor Sales Solutions Inc.s Prospecting With E-Mail. This post has 2 comments. Wim @ Sales Sells. May 4th, 2011.

Pipeline 216

Pipeline Prospecting Twitter Cold Calling 216

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The Pipeline

JULY 19, 2011

For me, and for all professional sales people, the piece has some short comings, not the least of which are it fails to address or distinguish the real difference between B2B and B2C; it fails to differentiate between transaction – interaction – purchasing and selling. Sales Tool. White Paper. Sales Cycle. Sales eXchange.

Pipeline 267

Pipeline Demand Generation Agencies Lead Rank Lead Scoring 267

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

ROI 40

ROI B2B Social Media Buying Cycle 40

The Pipeline

SEPTEMBER 9, 2011

Sales Tool. White Paper. The reality is that when you get beyond the largest companies, or the companies that have to play in the social space due to their nature, most B2B sales people do not use or need to use social media, mostly because their customers are not there, yet, they’re busy working. Sales Cycle. Sell Better.

Pipeline 226

Pipeline Social Media Face-to-face Ideal Customer Profile 226

Partners in Excellence

NOVEMBER 4, 2012

Marketing automation tools have come a long way in helping us engage, nurture, and develop relationships with prospects. The content management strategies that go along with these tools are critical in informing, educating and developing the customer. But leading organizations are changing this.

Lead Rank 89

Lead Rank Lead Scoring Sales Qualified Lead Leads 89

Close.io

SEPTEMBER 19, 2019

B2C subscription and membership companies: Zuora excels at complex situations when a company is managing hundreds of thousands or millions of consumer subscribers. Example signals: White papers, webinars, and discovery calls related to educating customers on what success with subscription requires. Examples: Box and Symantec.

Outbound 60

Outbound Case Study Ideal Customer Profile Account 60

Zoominfo

JULY 11, 2018

In comparison, 86% of B2C marketers use content marketing ( source ). 45% of content marketers say they have the right tools to manage content marketing efforts, but aren’t using them to their potential ( source ). Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ).

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Zoominfo

JULY 21, 2019

In comparison, 86% of B2C marketers use content marketing ( source ). 45% of content marketers say they have the right tools to manage content marketing efforts, but aren’t using them to their potential ( source ). Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ).

Top of Funnel 100

Top of Funnel B2B Marketing Social Media 100

Crunchbase

DECEMBER 6, 2021

trillion by 2023, which dwarfs predictions for the B2C market. What is B2B sales Types of B2B sales B2B sales vs. B2C sales B2B sales process explained B2B sales examples B2B sales tips & techniques. This is in direct contrast to B2C sales, which involves selling directly to consumers. B2B sales vs. B2C sales.

B2B 52

B2B Top of Funnel B2C Lead Rank 52

Sales Hacker

DECEMBER 9, 2019

How to leverage lessons from the B2C world. Take control with the DocuSign agreement cloud, a suite of tools that automates sales contracts and quotes ,all right in your CRM. The third thing: Create a lifestyle brand for your category, which is usually considered a “B2C thing.”. Second: take lessons from the B2C world.

B2C 54

B2C How To Scale Top of Funnel 54

Sales Hacker

JULY 15, 2021

The ABM approach supercharges growth whether you are in enterprise B2B, B2C commerce, or a SaaS affiliate marketer. Blog posts, case studies, emails, ebooks, white papers, infographics, videos, podcasts, slides, and interactive content underpin your ABM content strategy. In ABM, tech tools eat up about 20% of the total budget.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107

Smooth Sale

MARCH 10, 2022

It would be best to publish well-researched content, including case studies, white papers, long articles, and eBooks. ROI calculator / interactive tools. Apart from that, include a simple ROI calculator or interactive tools wherein customers can check their return after using your product. Boost traffic through PPC.

Top of Funnel 78

Top of Funnel Social Media Segment Hiring 78

SalesLoft

SEPTEMBER 16, 2022

At this point of your sales content strategy, the goal is to engage potential buyers with deeper topical content like white papers, assessment quizzes, and vendor comparisons. . White papers. Content in the consideration stage includes: . Infographics. Assessment quizzes . Vendor comparisons .

Top of Funnel 59

Top of Funnel Webinar Metrics Pipeline Strategy 59

Pointclear

MAY 5, 2015

According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this. Give your sales team the tools to make personal connections and intensify relationships on their own. Marketers will use technology and tools to further personalize nurturing emails. The welcome email.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Sales Hacker

AUGUST 30, 2018

B2C statistics indicate a sharp drop-off in response rate beyond two minutes. For example, if you download that 40-page white paper, you don’t want to be called immediately! For example, if you download that 40-page white paper, you don’t want to be called immediately! Think of a demo video, and/or white paper.

Lead Rank 47

Lead Rank Prospecting Marketing Qualified Lead Sales Qualified Lead 47

LeadFuze

APRIL 23, 2021

This type of scoring is most commonly used for B2C companies. Point-based lead scoring assigns a points value to different actions, such as downloading a white paper or subscribing to your email list. There are 4 types of lead scoring you can choose from depending on the type of company you have. Activity-based lead scoring.

Lead Rank 52

Lead Rank Lead Scoring Marketing Qualified Lead System 52

SugarCRM

DECEMBER 11, 2015

B2B Social vs. B2C Social. It’s important to understand how social differs between B2B and B2C. First of all, most B2B companies share numerous posts per day, while many B2C companies have a lighter presence in terms of quantity of posts. How many posts per day is ideal for B2B? Watch the full webinar to find out!

Social Media 20

Social Media Webinar Metrics Media B2B 20

Sales Hacker

DECEMBER 8, 2017

Sales tools and automation capabilities are more advanced than ever before. With the explosion of available data on buying behaviors and preferences, along with tools and artificial intelligence to automate the process, the time is ripe for analytics to become a mainstream and seamless part of the sales cycle.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

DialSource

JANUARY 16, 2020

Across the board, tech has had a profound impact on both the B2B and B2C realms. This dramatic shift toward new tools and processes is part of the overall movement toward digital transformation. The digital era is upon us—and it’s here to stay. A staggering 57% of the buyers’ journey is happening online.

Ideal Customer Profile 41

Ideal Customer Profile Consumer Face-to-face Objections 41

SBI

NOVEMBER 7, 2019

By combining Seismic’s industry leading sales enablement and asset management functionality with Percolate’s content orchestration and campaign planning tools, marketers will have comprehensive control and agility to efficiently align the most compelling and personalized content wherever and whenever the customer interacts with their brand.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

Sales Hacker

OCTOBER 7, 2021

She uses her expertise in talent analysis and strength management as well as our state-of-the-art tools to help her customers recruit, select, develop, and retain the very best. The world of sales is awesome and can lead you to see many places, you control your earnings, and always be learning new leading edge tools/apps/programs etc.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

The Digital Sales Institute

SEPTEMBER 2, 2019

The impact of the internet and social media of both B2B and B2C sales cannot be underestimated. Online sales in both B2B and B2C have not only expanded the reach and volume of traditional sales methods but have also changed entire sales models across numerous industries.

Paid Content 51

Paid Content Lead Rank Social Media Cold Calling 51