Zoominfo

SEPTEMBER 9, 2020

There are simple, yet critical questions that every lead acquisition program needs to have answered up front before prospecting commences: Who stands to benefit from your solution? Perhaps, your service is too niche to capture buying signals, or that you need to pair multiple topics together to discover additional buyers.

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Zoominfo

SEPTEMBER 9, 2020

There are simple, yet critical questions that every lead acquisition program needs to have answered up front before prospecting commences: Who stands to benefit from your solution? Perhaps, your service is too niche to capture buying signals , or that you need to pair multiple topics together to discover additional buyers.

Top of Funnel 100

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 100

Sales Hacker

JANUARY 13, 2021

The OEM software is sold through an “OEM channel.” Resell arrangements are usually made with channel partners, consultants, and solution providers. For a small licensee working with a much larger company, this can be a game-changing form of advertising. Assessing the OEM Channel. And if yes, to what extent?

Licensing 74

Licensing Software Software Enterprise 74