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The Fundamentals of Sales Pipeline Management

LeadFuze

It consists of seven basic steps: Lead Generation: Salespeople create campaigns, advertisements and capture client information to attract prospects. Heres what you must know: I have found that leads generated by marketing campaigns are much more effective than those created through other means.

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7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg Sales

SiriusDecisions points out that first 67% of a buyer’s decision-making process is completed online – in Marketing territory. For others, anyone who downloads an ebook becomes a lead. What about one blog, one webinar, and one ebook download? Many companies have not caught up to this new reality. The buyer is in control.

Lead Rank 257