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How to Check the ROI of Your ABM Strategy

Sales Hacker

Paid advertising drives ABM. Important paid advertising metrics cover: Impressions: This is the number of times your ad has been displayed. Blog posts, case studies, emails, ebooks, white papers, infographics, videos, podcasts, slides, and interactive content underpin your ABM content strategy. Marketo Engage.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

For example, if you’re an advertising agency, offer a session where you compare the account’s current advertising efforts to their competitors’. Marketo Marketo is one of the heavy hitters of the ABM industry. in revenue. Instapage Instapage takes the stress out of making personalized landing pages.

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Lead Nurturing Black Book: Learn How To Setup and Optimize for Growth

SalesHandy

You can also use this engagement data to re-target your leads with relevant messages on other platforms, like Social Media and Web Advertisements. Social proof can include referrals, reviews, testimonials, and case studies from existing clients. Heavily optimize for email deliverability. According to G2, 92.4%

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

Their army of bloggers cover every topic imaginable and use lists, case studies, video, gifs – you name it, to bring the up to the minute informative articles on all industry developments. Marketo Marketing Blog. The Gist: You can almost not keep up with the sheer volume of content generated by the sales (Read. The Gist: .