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Executive Interview: Peter Murphy, Global VP of Platform Sales, @MRP_Prelytix

SBI

PETER: Enterprise B2B sales is a complex process of which the buying experience is one very important attribute to closely understand. The problem here is structural, B2B marketers continue to hold onto strategies of the past, around industry segments, and channel-specific domain expertise.

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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

Sisense With massive heaps of information available to enterprises, having a team of data scientists and a powerful crunching tool on your side becomes imperative. FrontSpin centralizes call lists, voicemails, email templates and notifications, social media messaging and other channels you use in nurturing leads and closing deals.