Executive Interview: Peter Murphy, Global VP of Platform Sales, @MRP_Prelytix
SBI
JULY 21, 2020
PETER: Enterprise B2B sales is a complex process of which the buying experience is one very important attribute to closely understand. When enterprise sales and marketing organizations recognize their interdependence or the value of collaboration, magic happens. Q: SHOULD SELLING BE VIEWED AS A BUYING EXPERIENCE AND WHY. Twitter.
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