Advertising Churn Customer Service Demand Generation 
Zoominfo
FEBRUARY 18, 2018
Rather than focusing on a general audience, customer-centric marketing places the focus on the customer as an individual. Although many businesses think they provide great customer service—the reality is, they don’t. Customer centricity is about more than just “making the customer happy.”
Sales Hacker
NOVEMBER 15, 2017
Complex Sale is a type of sale common in B2B markets involving multiple decision makers, custom service or purchase agreements, and relatively longer sales cycles. Demand Generation. Ideal Customer Profile. Lead Generation. advertising (PPC, banner ads, Yellow Pages, sponsoring an event); 3.
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