[Message to Management]: 4 Reasons Your Sales Team Isn’t Getting Referrals
No More Cold Calling
APRIL 16, 2015
Step #2: Strategy Every sales professional understands the power and value of referral introductions. Oh, and did I forget to mention that it also lowers the cost of sales? Leaders aren’t aware that referrals can be tracked and measured just as easily as results from cold calling, direct mail, and advertising.
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