The Sales Association: Industry Trade Shows: Pot of Gold or Money.
The Sales Association
MARCH 9, 2011
There are a number of reasons, including having an eye-catching display and planning activities during the show to direct people to your booth, but by far the biggest factor in generating traffic to you booth is pre-show marketing! One of my most successful pre-show marketing efforts was for a show in South Carolina several years ago.
Let's personalize your content