Advertising, Cost per Lead, Direct Mail and Tools

Are You Tracking These Crucial Marketing KPIs?

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Rank

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead

Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

JULY 14, 2023

It needs to be adaptable across all of the other channels that you incorporate in your B2B marketing strategy, such as email campaigns, paid advertisements, and social media posts. Content syndication is another key channel to explore to drive more top of funnel leads.

Paid Content

Paid Content Report B2B Top of Funnel

Sales Pro Central

Are You Tracking These Crucial Marketing KPIs?

Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Webinars

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