Deploy the Marketing Team: How ABM Can Take Sales to the Next Level
Sales Hacker
JANUARY 6, 2021
The SiriusDecisions 2019 State of ABM Study backs this up with 73% of respondents saying that deal size is larger for ABM accounts. For instance, creating a content asset just for them, showing up at their office with a box of donuts, or having your CEO give them a presentation. ABM leads to a higher ACV and more revenue.
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