A sales rep’s guide to customer retention: 5 ways to keep your buyers coming back
Nutshell
DECEMBER 21, 2022
Most sales training focuses on prospecting , lead nurturing, and closing techniques. In other words, the things a sales rep needs to know to attract new customers. Smart salespeople know that the initial sale is small potatoes compared to the numerous sales they can make in the future if they learn to retain their current customers.
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