Advertising eBook Enterprise Incentives 
Zoominfo
JUNE 25, 2021
This KPI helps the rep understand which discounts are most effective, which can help reach sales objectives faster by attracting prospects with incentives that work. Marketing qualified leads (MQLs) are ready to be contacted by a sales rep based on responses to campaigns, e.g., filling in a web form or downloading an ebook.
The Spiff Blog
JUNE 8, 2023
80% of business decision-makers prefer to get information from articles rather than an advertisement ( source ). Brand recall is 59% higher for branded content than any other type of digital advertisement ( source ). I wanted to give you an early look at our brand-new eBook about [topic]. Example : Hope you’re doing well!
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