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A sales rep’s guide to customer retention: 5 ways to keep your buyers coming back

Nutshell

Customer retention is also specifically important to sales reps as some organizations have instituted commission claw-back policies for customers who churn within a specific time frame. If you’re in outside sales, swing by your clients’ offices from time to time to say hi.

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A sales rep’s guide to customer retention: 5 ways to keep your buyers coming back

Nutshell

For example, if your company started the quarter with 50 customers, acquired 9 during it, and only lost 4, you’re customer retention rate would be 92% as illustrated below: ((55 – 9) / 50) X 100 = 92%. The Sell to Win Playbook collects 55 of the best expert sales tips we’ve ever published. Reputation does matter in sales.

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