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Inbound or outbound sales—which one should you focus on?

Close.io

The prospect initiates the contact, and that could be as simple as submitting their email for a free ebook, and then later an inbound sales person might email or call them. With outbound, it’s the salesperson cold calling , cold emailing, or even cold texting the prospect, and the company putting up advertisements or posting on social media.

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18 essential sales KPIs: What to measure and how to track everything

Close.io

Sales targets. Sales by region. Average profit margin. Sales rep productivity and leaderboard. Choosing the most important KPIs for different sales roles. Best KPIs for sales directors and executives. You also need to consider the contact cost associated with this sales KPI. Average profit margin.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The ultimate account-based sales guide for the modern, digital seller, SPEAR Selling is the battle-tested process for both sales leaders and sales professionals to leverage in their pursuit for greater account-based sales results. Outbound Sales, No Fluff. The New Handshake: Sales Meets Social Media.