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PODCAST 123: How to Go From a Transactional Model to a Subscription Model with Brandon Meyers

Sales Hacker

Brandon has over 15 years of experience in technology, sales, and ad tech, and he’s recognized as one of the leading figures in the Bay Area on advertising technology. We work also with advertising agencies as well, and so it could be a buyer within an ad agency also. No coincidence that he’s on the show. And this is 2011.

Lead Rank 107
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What is Lead generation? Types of lead generation,examples and best practices

Apptivo

Acquiring leads is one of the important objectives for any business. Pre-targeting is an advertising method that creates brand awareness among the target audience. Attracting the leads through effective content: According to a recent study,”content marketing gets three times more leads than paid search advertising.”

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Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

Openview

While it’s not the end-all-be-all, a good, old-fashioned pros-and-cons list is not a bad place to start if you’re trying to decide whether or not a channel sales program is a good fit for your company. This eliminates the need to build and manage new offices, spend for local advertising, or hire additional on-the-ground personnel.

Channels 129
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23+ sales forecast templates (and how to use them the right way)

Close.io

And that means you can spend confidently on advertising, hiring, and more. Without a proper process in place, you won’t know how much to spend on advertising, what tactics are working, and what needs to be stopped immediately. Sales forecasting is important because it allows you to see what your business looks like in the future.