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Outbound Lead Generation: Proven Strategies & Tips

SalesHandy

When inbound lead generation first made an appearance a lot of marketers were quick to predict the redundancy of outbound lead generation. But we already have SEO practices and content marketing in place. The execution is handled by the Sales and Marketing teams of your respective organizations, each undertaking a specific role.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The Sketchnote Handbook. 80/20 Sales and Marketing. Growth requires taking market share from your competitors, while they try to do the same to you. According to David Breshears , this book is “critical strategic and tactical advice for transitioning sales from a blue ocean to a highly competitive market.” Thinkertoys.