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The Discovery Call Questions Marketing Agencies Should Ask Their Prospects

Costello

If you aren’t familiar with these acronyms, HubSpot has written a comprehensive guide describing many popular qualification frameworks , including these two. This framework was created by HubSpot and has been used to train the thousands of marketing agencies who have enrolled in HubSpot’s partner program.

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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

article thumbnail

What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.