Advertising Incentives Penetration Salary 
Hubspot Sales
JANUARY 9, 2018
Factor in your product’s price, total addressable market (TAM), market penetration, and resources (including your sales headcount and Marketing support). That usually includes: Pay (salary and commission). Do you have a budget for sales contests and incentives? That could be 100 new customers or 450 sales. Sales training.
LeadFuze
DECEMBER 31, 2021
If you are unsure of your product’s market acceptance or penetration rates, qualitative techniques may be useful. For example, if I know that the average customer who comes to us from paid advertising spends $2,000 and they convert at a rate of 10%, then each lead is worth $200. Qualitative techniques include: Panel consensus.
Expert insights. Personalized for you.
145 
Let's personalize your content